Florida's Ancient Islands Archbold Gateway Ancient Islands Lucy Anne Collier John Juve Carl Strang Jimmy wohl
John Juve John Juve-
Developer

"...in the long run I think leaving native habitat adds considerable value."
In a 450-acre development east of Sebring, called The Villages of Highlands Ridge, John Juve has protected more than 100 acres of native habitat. He did it because he wanted to. Not because he had to. Even when John was in the office-park business in Tampa, he was into saving trees. Now he has had a chance to create a retirement village that reflects his philosophy of working in harmony with nature. "To me," he says, "giving the feeling that you are in a nature preserve adds value. Plus I feel good about what I've done. I've got a reputation around here. If anyone is going to cut down a tree, they've got to check with me first." His philosophy was shaped by childhood camping, canoeing, and hiking trips. He grew up in Akron, Ohio surrounded by woods.

He admits that he slowly gained an appreciation for Florida scrub. It started when he and his wife wanted to plant wildflowers. They joined the local chapter of the Florida Native Plant Society, met with the owners of a native plant nursery and consulted with staff from Archbold, a biological research station located in Lake Placid.

In an area that was covered with an invasive exotic, torpedo grass, John and some of the residents set out to create a garden showcasing scrub plants. After removing bushels of torpedo grass, the area now shelters endangered plants like scrub beargrass and short-leaved rosemary. In fact, the development won an award from the Florida Native Plant Society. To help educate visitors and residents, John erected an educational sign about scrub.

"Yes, it can be less expensive up front to bulldoze a site, but in the long run I think leaving native habitat adds considerable value. The success of this community is what will convince other developers to leave native habitat."